DISTRICT 65 Division Marketing for 2013-14
This year we will utilize some form of active marketing via advertisement within each Division. We have the opportunity to have each Division carry out some approved form of advertising to help bring awareness of Toastmasters to more of the general public. We will allocate up to $600 per division to cover costs for the following or similar advertising proposals: Continue reading
Open House Incentives
One of the best ways to introduce people to Toastmasters is to have an Open House. To help clubs hold their Open Houses, the District will reimburse up to $50 to each club that hosts an Open House. This can be used to reimburse expenses for: Continue reading
Club Contests need to be completed by Friday, February 14, 2014
Area Contests will be held Sunday, February 16, 2014 until Friday March 14, 2014.
Division Contests will be held Sunday, March 16 until Saturday, April 5, 2014.
District 65 Table Topics Contest Friday Evening, April 25, 2014, Owego, NY
District 65 International Speech Contest Saturday, April 26, 2015, Owego, NY
Click here for Link to individual files (click on the Folder next to Spring 2014 Speech Contest Forms)
DISTRICT 65 Division Marketing
This year we will utilize some form of active marketing via advertisement within each Division. We have the opportunity to have each Division carry out some approved form of advertising to help bring awareness of Toastmasters to more of the general public. We will allocate up to $600 per division to cover costs for the following or similar advertising proposals:
- Several clubs in the Rochester area use the Community Calendar provided by the Rochester Business Journal. The deal for an on-line (banner) ad to run for one week was $335. (recommendation for all clubs in Rochester to use the Community Calendar)
- Place (banner) ads on local newspaper websites so anyone going there to see the local (or nonlocal) news can see the ad. Cost for 1000 page views for Gannett newspapers was between $7 and $12.
- Place a sticky-note ad on the front page of the newspaper. Cost to place one on 10,000 Gannett newspapers was $550 for 3 colors and $600 for full color. This is a one-time shot to those who still pay to receive the newspaper – a possibly good demographic.
- Place ads on Facebook. The advantage here is that the ads can use a filter to decide who sees the ad; for example, only viewed by those 18+ years of age within a certain radius of a location. Can also filter by other interests, such as “public speaking”, leadership, professional development, etc. You can pay per page view or click-through and the ads stop when funds run out. Cost per thousand may be a bit higher than other on-line places, but you get better selection for who sees the ad.
- Place Ads on the Empire Network or YNN (Time Warner’s Your News Now channel). For $500 you can run 30 commercials between 6am and midnight for a month. That is for a commercial business; a non-profit would receive 50% more viewings.
The on-line (banner) ads would bring those people who click on the ad to a District 65 webpage that would extol the benefits of Toastmasters membership and how to locate a club nearby. The off-line advertising will also want to point people to the same web page. We encourage the Divisions to try different ad mechanisms so we identify the approach that seems to work best; we can then recommend that approach for use in the future.
The Division Governor shall chair a committee to identify the advertising approach they choose to implement in their Division and during what time frame. They shall submit to the LGM, Brion Keller, a proposal that describes the approach to be used, the time frame and the cost; the LGM and District Public Relations Officer, Ellen Piekelo, will review the submission (with other District officers as deemed appropriate) and if approved, the requested funds will be made available. Treasurer to write a check to an advertising entity or for reimbursement after the fact with appropriate receipts.
The targeted District web page that people are directed to, will have the ability to include information about all Open Houses and other public events scheduled that have not yet taken place. This will allow coordination of membership growing events for clubs and Areas with the Division advertising to help get the most benefit from them both. To allow coordination of events with the advertising and web page for listing the events, it is recommended that the Ads be planned to run in mid to late January with events scheduled within that week the ads start through the end of February to get the most benefit from the ads, but it is up to the Division Marketing Committee to decide.
October 2013 Educational Awards
Special recognition to our district’s newest Distinguished Toastmaster!
Kate Olsen, DTM (Spartan Speakers Toastmasters Club)
|CC||Karen C. Aubrecht||Speakeasy Club||Orchard Park|
|CC||Matthew R. Borrelli||Toastchex||Webster|
|CC||Deneane M. Carroll||Toastchex||Webster|
|CL||Patricia T. Costello||Empire Statesmen Club||Syracuse|
|LDREXC||Patricia T. Costello||Empire Statesmen Club||Syracuse|
|CC||Emily A. Crawford||Speak Up Club||Batavia|
|CC||Donald F. Fama||Spartan Speakers Toastmasters Club||Auburn|
|CC||Carrie Anne Forkhamer||Talk of the Towers||Syracuse|
|CC||Mark F. Hess||Concord Spellbinders Club||Fredonia|
|ALB||Mark F. Hess||Concord Spellbinders Club||Fredonia|
|ACB||Mark F. Hess||Speakeasy Club||Orchard Park|
|CC||Betsy J. Kalweit||Lilac City||Webster|
|LDREXC||Jacqueline A. Kenney||AM Lockport Club||Lockport|
|ACB||Robert Paul Meadows||Life Learners Club||Rochester|
|CL||Stephanie Nicholas||Talk of the Towers||Syracuse|
|DTM||Kate Olsen||Spartan Speakers Toastmasters Club||Auburn|
|CC||Caryl J. Peck||Empire Statesmen Club||Syracuse|
|CL||Theresa E. Radley||Ithaca College Club||Ithaca|
|CC||Kathleen D. Seymour||Crown City Club||Cortland|
|CL||Kathleen D. Seymour||Crown City Club||Cortland|
|ACS||Rebecca A. Stuhlinger||Utica National Toastmasters Club||New Hartford|
|CL||David G. Urban||Daybreakers Club||Rochester|
|ALB||David G. Urban||Daybreakers Club||Rochester|
|CL||Maureen A. Ward||Toastchex||Webster|
|ALB||Maureen A. Ward||Toastchex||Webster|
|CL||Jennifer A. Woltjen||Speakers of the House||Binghamton|
KEY: CC Competent Communicator ACB/S/G Advanced Communicator Bronze/Silver/Gold CL Competent Leader ALB/S Advanced Leader Bronze/Silver (NOTE: “LDREXC” is for completing a High Performance Leadership Project)
Toastmasters International District 65
Spring 2013 District Council Meeting
May 4, 2013
RIT Inn & Conference Center Rochester, New York
District Governor Linda Lathrop called the Spring 2013 District Council Meeting of Toastmasters International, District 65 to order at 1:30. District Secretary Karen Aubrecht recorded the minutes and John Sleeth was Parliamentarian.
Linda Lathrop is seeking nominations for District 65 “Of the Year Awards” for the 2012 -2013 year for Toastmaster of the Year, Area Governor of the Year, and Division Governor of the Year which will be presented at the District Conference Awards Banquet November 16, 2013.
The August 2013 Board of Director minutes state as of April 1, 2014, in order to be a club in good standing the minimum membership requirement is going from the current 6 members to 8 members. This means if your club renews with 6 or 7 members in the spring, your club will not show as paid.