2012 - 2013 Executive Director Mid-Year Report Highlights

2012-2013 Executive Director Mid-Year Report – Highlights


In February 2013, the Board of Directors for Toastmasters International met in Irvine, California, February 21-23, 2013, with International President, John Lau, DTM, presiding. At this meeting, the Executive Director’s mid-year report was submitted.  Although the full report can be downloaded at http://www.toastmasters.org/Feb13EdReport, the following selections and summary is provided for your convenience:

1. Organizational Growth.  During the last renewal period (April through September 2012), membership grew by 3.7% (to 309,648, from 261,964 in 2008). For the first half of this program year (July through December 2012), membership payments increased by 2.8% (to 277,064, from 242,174 in 2008); of the regions outside of North America (Regions 11-14), membership payments increased by 9.1% (to 84,757, from 62,075 in 2008), while North American regions (Regions 1-10) increased a modest 0.1% (to 187,034, from 179,827 in 2008).  Although 380 new clubs have been chartered this year, there is 259 clubs that have been suspended (an 8.2% decrease in new clubs since the 2011-2012 program year).  The total paid clubs for the program year grew 4.4% (to 13,280, from 11,312 in 2008); of the non-North American regions, paid clubs increased by 9.7% (to 3,507, from 2,553 in 2008), while paid clubs in North American regions increased 2.4% (to 9,568, from 8,800 in 2008).

2. Educational Growth.  Compared with the statistics from this time a year ago, the number of Competent Communicator awards grew by nearly 1.1% (to 8,326, from 6,628 in 2008), and Advanced Communicator awards grew by 15.8% (to 3,841, from 3,175 in 2008).  In addition, the number of Competent Leader awards grew by 15.8% (to 5,373, up from 2,278 in 2008), Advanced Leader awards increased by 12.5% (to 2,863, from 1,369 in 2008), and Distinguished Toastmaster awards grew by 5% (to 690, from 511 in 2008).

3. Education/Product Sales.  From July to December 2012, product sales were $1,600,706, a 4.8% increase from the previous period last year ($1,223,594 in 2008).

4. E-learning.  In November 2012, Club Officer Essentials, the first e-learning module for club leaders, was released on the Toastmasters International Website (http://www.toastmasters.org/ClubOfficerEssentials)

5. Branding.  The organization’s goal of complete brand adoption by August 2013 remains on track.  Based on a survey of club leaders, interest in brand adoption is high, but additional support is needed.  As a result, the organization is providing many new tools and resources to help clubs easily adopt the brand.  For branding information, visit http://www.toastmasters.org/brandmanual.

6. 1+1 Campaign.  The 1+1 membership-building program, initiated by International President John Lau, was officially launched on December 3, 2012.  Through this program, members are encouraged to invite one person to visit and join a Toastmasters club.  Each month, all referring members are recognized for their efforts.  In the first two months of the campaign, more than 1,000 new members joined the organization.  For more information on the campaign, visit http://reports.toastmasters.org/1plus1/.

7. Public Relations.  News coverage for Toastmasters International during 2012 reached the audience of 1.7 million, totaling $1.3 million in publicity value.  This is an increase of more than $200,000 in publicity value since 2011.  The coverage resulted from the combined efforts of club VPPRs, district PROs and World Headquarters staff, and included articles in ForbesThe New York TimesThe HillCalgary HeraldHindu DailyBorneo PostNew Sarawak TribuneQueensland Times, and London’s Daily Mirror.

8. Business Research.  The Business Research and Analysis Department (launched in September 2011) ensures that accurate and updated data is used to inform all decision-making.  Since its inception, the team has coordinated global focus groups, conducted expansive surveys to support a range of Board projects and strategic initiatives, and begun to explore new ways to leverage technology to gain a true global understanding of the member experience today, and what it can be in the future.

9. Social Media.  Through valuable social networks, the organization’s social media presence continues to grow and we are able to strengthen the organization by bringing together members from around the world.  These include an increase by 35.9% on LinkedIn (29,529, from 21,727 in 2011), 26.3% of Facebook members (6,410, from 5,075 in 2011), 188.7% on Facebook Fan Page (18,013, from 6,239 in 2011), and 44.2% on Twitter (25,634, from 17,778 in 2011).


Jared Kronenberg, DTM
Lt. Governor Marketing, District 65
Toastmasters International
Where Leaders Are Made


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